EVENT TECH
WRSTBND
A fresh brand for innovative tech.
How TVC transformed a powerhouse event tech partner into a brand as innovative as its product.
The Challenge
WRSTBND’s technology was powering some of the world’s most high-profile events with access control, credentialing, onsite payments, and more. Yet their brand identity and messaging didn’t reflect the sophistication, reliability, and innovation they brought to the table.
The problem? Their brand story and visual identity hadn’t yet evolved alongside their product. For event organizers encountering WRSTBND for the first time, the gap between tech impact and brand perception was too wide.
It was time to close that gap and help WRSTBND be seen for what it is: the trusted partner behind every great event.
Once we jumped in, it became clear that WRSTBND was more than just a tech vendor. They were really the invisible force connecting the entire event ecosystem from one platform.
That insight shaped every decision we made. We were building a brand that radiated the same precision and adaptability as the product itself, while honoring the magic of working behind the scenes.
The goal: make WRSTBND’s value instantly clear to event organizers, so they understand what it does and why they can’t run a great event without it.
Our Insight
The Approach
We began to develop a brand framework that communicated clarity, confidence, and creativity. Our strategy centered on three objectives:
Simplify the offering so event organizers immediately see the value
Define a brand voice that’s knowledgeable yet approachable, professional yet energetic
Design a visual identity that reflects the sophistication and energy WRSTBND brings to every event
Our Work: Brand Architecture & Positoning
Many tech companies make the mistake of taking a product-first approach, which centers things like product names over value to the customer.
With WRSTBND, we restructured their offerings into six core solutions, cutting through the technical jargon and speaking directly to what organizers care about:
Access Control
Credentialing
On-Site Payments
Registration
Fulfillment
Data Capture
This made it easier for potential clients to understand exactly what WRSTBND delivers, and how those solutions work together.
Our Work: Brand Voice & Messaging
Before we touched the visuals, we defined how WRSTBND should sound.
The voice needed to capture their confident, capable, and indispensable personality while staying straightforward for their audience.
It’s a tone that’s:
Confident without being loud
Knowledgeable and direct without being cold
Friendly and engaging without losing authority
This clarity now shapes everything from benefit-driven sales copy to marketing headlines and calls to action. And at the center of it all is the tagline - “Behind Every Great Event” - a promise to clients and a rallying cry for the team.
Our Work: Visual Identity System
At the heart of the new identity is The Glow: a visual element that symbolizes WRSTBND’s behind-the-scenes magic. It represents the way their technology quietly powers unforgettable experiences.
Key components of the new system include:
A bold, modern color palette blending vibrant purples and energetic oranges
Custom iconography to simplify complex solutions
Four flexible design modes (Day, Light Color, Night, Dark Color) for use across channels
Typography that balances professionalism with approachability
The result is a brand that feels as dynamic and adaptable as the events WRSTBND powers.
Results & Impact
WRSTBND’s new website launch was where the entire rebrand came together.
It’s the public home for everything we built. Part marketing hub, part sales tool, and a living extension of the brand:
Mobile-first for on-the-go event organizers
Intuitive navigation that makes complex solutions easy to understand
Flexible design that adapts to any event type, from festivals to corporate conferences
And TVC’s impact went beyond the website to:
Equip the sales team with a polished, consistent platform for pitches
Create a foundation for ongoing campaigns, content marketing, and lead generation
Elevate WRSTBND’s position in the event tech space
Give them a scalable brand system ready to grow with the business
The rebrand built the platform for WRSTBND to lead the event tech space, turning a behind-the-scenes role into a front-of-mind brand.
LET’S BUILD SOMETHING INNOVATIVE
Get in touch with our team!
Let’s think about how you can refresh your brand to better connect with your audience.