Behind Every Great Brand: WRSTBND’s Evolution
Turning event tech power into a brand people can’t ignore.
WRSTBND’s updated brand in action on their new website.
WRSTBND wasn’t short on innovation. Their technology was powering some of the world’s most high-profile events, streamlining access control, credentialing, onsite payments, and more. But there was a catch: their brand identity hadn’t kept pace with their product.
For event organizers encountering WRSTBND, the gap between what the tech could do and how the brand looked and sounded was too wide. In the fast-moving event space, first impressions matter.
That’s where TVC came in.
We set out to help WRSTBND show up in the market the way their clients already saw them: an indispensable partner that event organizers instantly trust and understand. The insight that drove our work was simple: WRSTBND is the invisible force connecting the entire event ecosystem.
From there, we rebuilt the brand from the ground up.
Simplifying the offering into six clear solutions that speak directly to organizers’ needs.
Defining a brand voice that is confident, approachable, and unmistakably WRSTBND.
Designing a visual identity that reflects both the sophistication and the energy of the events they power.
The result is a brand that feels just as dynamic as the experiences WRSTBND helps create, complete with a bold new website that works as hard as they do.
This rebrand helped close the gap between product and perception, and gave WRSTBND the platform to lead the event tech space.
See how we built it and the creative decisions behind the transformation in the full WRSTBND case study.
