In a Crowded Market, Trust Is Your Superpower
Three ways to stand out when your competitors all look the same
If you're in a competitive, commoditized market, there is one thing that becomes your #1 differentiator: TRUST
To win in a highly competitive market, it's vital to build trust with your clients and prospects. Here are a few things to help do this:
1. Brand matters
Not just your visual identity, but what you stand for. It's imperative you design and communicate your values clearly and live by them. Consistently.
2. Sell to people, not companies
Business decisions are made by humans with real challenges. Skip the sales decks, do your homework and have real conversations. Show you understand their company and challenges before selling them anything. Leading with empathy and knowledge goes a long way when building trust.
3. Own the Message
So what if the competitor does the same thing? Create your unique POV on the service or product and OWN IT. Identify the 1-3 things you do better or different from anyone else, and bang the drum. Over and over again. This not only helps you stand out but helps to position you as a market leader.
