Marketing is becoming more about creativity than big budgets, and we’re here for it. Often, hefty budgets lead to basic ad campaigns: just hire a famous person to hold your product and say something clever, then buy enough media to make sure everyone see it.

We get asked all the time, "Can you help me with my social media strategy"? While it seems like a basic question for any marketing professional, our response is always the same: "Of course we can, but first, what story do you want to tell?”

Since early 2021, Duolingo’s business has skyrocketed, growing their social platform from 50,000 to 8 million followers, and in August 2023, Duolingo reported a whopping 5.2 million paid subscribers, up 59% from the previous year. Monthly active users also saw a 50% year-over-year increase. This remarkable growth is largely attributed to their social strategy, with a significant emphasis on TikTok. Clearly, their content and social strategy is working.